Even in an age where anyone can manipulate anything at a whim, fact still beats fiction. As a race, we’re programmed to recognise truths.

It’s why the world’s greatest brands have been built on them.

Jason Knott has known that all his life. As a kid he experimented with an old box camera, tinfoil, paper and passers-by. That was all there was. Beautiful images had to come from subjects. Contours, emotions, muscles in faces, pupils of eyes, glances, turns, things in hands, skies, walls, the worn shine on the seat of a car.

Thirty years and a few cameras on, Jason works the same way. No fakes. No substitutes. Just the wonders people and places already have, found and framed. His eye searches, the camera remembers. That’s it.

Look at Jason’s images and you can smell the air by seeing it. Sense a joy in a mind by staring a face in the eyes. Hear birdsong looking at a row of trees. Touch the sweat on a brow by noticing it.

Visually and beautifully, Jason tells the truth. And that is all communication really has to do to succeed.